That Practical Mom
@thatpracticalmomWELCOME to That Practical Mom! Helping other moms simplify the everyday chaos of life. From realistic organization to attainable productivity to money-saving tips to honest motherhood. WHO IS KALLIE? Hey! I'm Kallie Branciforte AKA That Practical Mom. I'm a teacher turned blogger turned YouTuber (it's a long story). I live in Connecticut with my husband, our 4 kids (and our French Bulldog, Olive) For a lot of my life, I struggled with many things that I know many people do like: organization, keeping a tidy home, productivity, budgeting, and so on. Then I became a mom and it all became even harder! So I was on a quest to figure it out. Age and motherhood have taught me some really valuable lessons that allow me to be more productive, keep a cleaner home with less time, and live a more frugal life, and I love to share all that with you. Business inquiries: kallie@select.co
Overview
- Scout Score
- by Scout
- Subscribers
- 1.3MTop 7%
- Median Views
- 184KTop 6%
- Engagement Rate
- 4.2%Top 43%
- Sponsor Frequency
- 72%+
USP - Uploads / Month
- 2.7Last 8d ago
- Sponsor Rate
- Top Country
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Videos
- Frida30:08How I live without a smartphone in 2026248K views · 20d ago
- Gruns19:1325 Life Hacks That Actually Work (And Why)129K views · 1mo ago
- Cash App18:26The stuff problem has gotten a little out of hand.76.7K views · 1mo ago
- Grammarly18:26I found the real reason why we can’t stop buying stuff83.5K views · 2mo ago
- Back Market23:3523 Things Nobody Taught You About Cleaning218K views · 2mo ago
- Wildgrain18:09When Did Back-to-School Become THIS?300K views · 2mo ago
- Typology21:3721 Minutes of 'Organizing' TikToks That Are Just Clutter226K views · 2mo ago
- Back Market19:39Organization is making us all messier.178K views · 3mo ago
Past Sponsors
Click a sponsor for its videos · Purple = dedicated video · Orange = integrated read · Grey = mentioned, not a paid sponsor
Sponsor Rates
by ScoutEstimated from audience performance, not published by That Practical Mom. A creator who claims this profile replaces them with their real rate card.
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Sponsorships observed in Babbl’s corpus of paid YouTube placements. Counts are a lower bound. Data as of 2026-11-03.