The Minimal Mom
@TheMinimalMomMinimalism gave me back my time, my peace…and my kitchen counters. If you’ve ever felt buried under clutter, overwhelmed by your home, or just tired of managing so much stuff, you’re in the right place. I’m Dawn—mom of four (ages 10–15), living outside the Twin Cities in MN. 10 years ago, I embraced family minimalism, purged 85% of our stuff, and never looked back. I don’t miss any of the extra stuff… not one bit—and I keep letting go of more every year. Here, you’ll find practical tips, honest encouragement, and simple strategies to help you finally declutter your home—fast. I believe your home should support you, not drain you, and I’ll show you how to get there without overthinking or spending months sorting every item. Life’s too short to be overwhelmed by your stuff—let’s clear the clutter and make space for what you love. BRAND PARTNERSHIPS: Download our media kit here: https://www.ithinkwecouldbefriends.com/2019/03/27/brand-partners/
Overview
- Scout Score
- by Scout
- Subscribers
- 883KTop 10%
- Median Views
- 155KTop 14%
- Engagement Rate
- 4.4%Top 39%
- Sponsor Frequency
- 81%+



- Uploads / Month
- 4.4Last 3d ago
- Sponsor Rate
- Top Country
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Videos
- Helix Sleep25:39If I had One Hour in Your House, I'd declutter this before Christmas!72K views · 12d ago
- Trades Of Hope31:327 Tiny Organizing Changes That Make a HUGE Difference92.9K views · 19d ago
- Helix Sleep25:28The Genius Hotel Cleaning Method (Why It Works!)93.8K views · 25d ago
- Bare Marriage1:02:32I Have So Much to Tell You. Let’s Declutter and Visit.140K views · 1mo ago
- Amazon27:45Stop Asking “Should I Keep This?” Ask This Instead90.9K views · 1mo ago
- Amazon57:57I created the Perfect Pantry (how I did it will shock you!)139K views · 1mo ago
- Helix30:44Like everyone knew something I didn't115K views · 1mo ago
- Helix Dusk22:09The 4-Foot Rule: Start Here When Your House Is a Mess156K views · 2mo ago
Past Sponsors
Click a sponsor for its videos · Purple = dedicated video · Orange = integrated read · Grey = mentioned, not a paid sponsor
Sponsor Rates
by ScoutEstimated from audience performance, not published by The Minimal Mom. A creator who claims this profile replaces them with their real rate card.
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Sponsorships observed in Babbl’s corpus of paid YouTube placements. Counts are a lower bound. Data as of 2026-11-03.










