Howtown
@HowtownThe "How Do They Know" show from journalists Adam Cole and Joss Fong. You may have seen our work with Vox, NPR's Skunk Bear, and Netflix "Explained". Now we've left those jobs and work directly for you. These are our principles: Curiosity-driven: We are not searching for evidence to support a position that we've already chosen. We are here to understand what it takes to answer interesting questions and to help you navigate what we know so far. Primary sources: We read all of the research that we cover, and we interview those involved in that work (Researchers: please answer our emails!) Accountability: In the case of any factual errors, we will post corrections directly under the relevant video that explain what we got wrong. Independence: Outside of shorts, we will not accept offers for spon-con/native advertising, in which the video itself exists to serve the sponsor. The ad read is the only part of the video that sponsors review. To support this project, find us on Patreon.
Overview
- Scout Score
- by Scout
- Subscribers
- 1.4MTop 6%
- Median Views
- 446KTop 2%
- Engagement Rate
- 4.1%Top 44%
- Sponsor Frequency
- 100%+

Perseverance - Uploads / Month
- 1.7Last 3d ago
- Sponsor Rate
- Top Country
- Unlock to reveal
Videos
- Henson Shaving26:23Can humans learn to hibernate?772K views · 1mo ago
- Whisperflow Pro23:30We might have found aliens. Then we ran out of money.1M views · 2mo ago
- Henson Shaving27:25How to catch an arsonist1.4M views · 4mo ago
- Wispr Flow Pro24:56Why is this one spot not warming?829K views · 5mo ago
- Incogni32:10What do other animals think of human music?2M views · 6mo ago
- Henson Shaving20:57The Moon's origin story doesn't add up1.2M views · 7mo ago
- Headspace25:30What the actual science says about "brain rot"4M views · 10mo ago
- Zocdoc49:11Do we need more kids? A research showdown.331K views · 11mo ago
Past Sponsors
Click a sponsor for its videos · Purple = dedicated video · Orange = integrated read · Grey = mentioned, not a paid sponsor
Sponsor Rates
by ScoutEstimated from audience performance, not published by Howtown. A creator who claims this profile replaces them with their real rate card.
Audience Demographics
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Sponsorships observed in Babbl’s corpus of paid YouTube placements. Counts are a lower bound. Data as of 2026-11-02.











