Laufey
YouTubeLaufey (pronounced lay-vay) has captivated a generation with virtuosic songs of love and self-discovery by manifesting her vision of jazz-and classical-infused pop music. She has become a bridge for the older music she adores, from Chet Baker to Carole King to Ravel, by offering her bold interpretation to a younger crop of listeners who have become deeply connected over time. Raised between Reykjavik and Washington, D.C., she learned piano and cello as a child, later studying at Berklee College of Music. There, she wrote her debut EP, 2021’s Typical of Me, whose striking single “Street by Street” debuted at No. 1 on Icelandic Radio—the first of many achievements that have grown to include two GRAMMY® Awards, 5 billion global streams, a social media audience of 25 million, the biggest jazz LP debut in Spotify history and an album in Billboard’s Top 5, a growing pile of Platinum plaques, a Forbes 30 Under 30 designation, and being named one of TIME’s 2025 Women of the Year.
Overview
- Scout Score
- by Scout
- Subscribers
- 3.7MTop 2%
- Median Views
- 247KTop 1%
- Engagement Rate
- 6.9%Top 14%
- Sponsor Frequency
- 25%+100 Miles


- Uploads / Month
- 1Last 19d ago
- Sponsor Rate
- Top Country
- Unlock to reveal
Videos
- 5:56Laufey - Too Little, Too Late (Live From The O2)150K views · 5mo ago
- Amazon19:22Laufey - "Blue In Green (Amazon Music Original)" – Live Performance201K views · 6mo ago
- AWAL5:19Laufey - Madwoman (Official BTS Music Video Recap)1.1M views · 6mo ago
- Foreign Xchange4:44Laufey - Madwoman (Official Music Video)17.9M views · 6mo ago
Past Sponsors
Click a sponsor for its videos · Purple = dedicated video · Orange = integrated read
Sponsor Rates
by ScoutEstimated from audience performance, not published by Laufey. A creator who claims this profile replaces them with their real rate card.
Audience Demographics
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Gender
Age
Estimated from the people who engage with Laufey. Unlock Contact, up top, opens all three and their business email. It counts as a creator unlock only if an address is found.
Contact Info
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Sponsorships observed in Babbl’s corpus of paid YouTube placements. Counts are a lower bound. Data as of 2026-11-02.




