#463

Laufey

YouTube
USEnglishMusicGaming4Msubscribers2Maverage views

Laufey (pronounced lay-vay) has captivated a generation with virtuosic songs of love and self-discovery by manifesting her vision of jazz-and classical-infused pop music. She has become a bridge for the older music she adores, from Chet Baker to Carole King to Ravel, by offering her bold interpretation to a younger crop of listeners who have become deeply connected over time. Raised between Reykjavik and Washington, D.C., she learned piano and cello as a child, later studying at Berklee College of Music. There, she wrote her debut EP, 2021’s Typical of Me, whose striking single “Street by Street” debuted at No. 1 on Icelandic Radio—the first of many achievements that have grown to include two GRAMMY® Awards, 5 billion global streams, a social media audience of 25 million, the biggest jazz LP debut in Spotify history and an album in Billboard’s Top 5, a growing pile of Platinum plaques, a Forbes 30 Under 30 designation, and being named one of TIME’s 2025 Women of the Year.

Overview

Scout Score
by Scout
Subscribers
3.7MTop 2%
Median Views
247KTop 1%
Engagement Rate
6.9%Top 14%
Sponsor Frequency
25%+100 MilesAmazonLexus
Uploads / Month
1Last 19d ago
Sponsor Rate
Top Country
Unlock to reveal

Videos

Past Sponsors

3 of 3+

Click a sponsor for its videos · Purple = dedicated video · Orange = integrated read

Sponsor Rates

by Scout
Integrated read
30–90s mid-video mention · Well above most creators
Dedicated video
Whole video about the brand · Among the highest of any creator

Estimated from audience performance, not published by Laufey. A creator who claims this profile replaces them with their real rate card.

Audience Demographics

Geo

Gender

Age

Estimated from the people who engage with Laufey. Unlock Contact, up top, opens all three and their business email. It counts as a creator unlock only if an address is found.

Contact Info

Business Email

Unlock Laufey’s verified business email and audience demographics

Claim Profile

Is this your channel?

Claim your profile to replace these estimates with your real rate card, add audience demographics, and get a verified badge when brands search for creators like you.

Sponsorships observed in Babbl’s corpus of paid YouTube placements. Counts are a lower bound. Data as of 2026-11-02.